Brand Development, Naming, Web Development, and Service Launch
Foothill Vocational Opportunities maximizes the personal and economic potential of disabled individuals by creating meaningful employment opportunities. Through its service line, FVO Solutions, this 45 year old nonprofit provides outsourced production and staffing services to forprofit companies.

With 5 unique service offerings, FVO needed to develop and execute a new strategic communication plan in order to gain the awareness that the 45-year-old non-profit was worthy of. QM was retained to reposition FVO in the market place, develop a solid re-launch plan, and then execute.

ULTIMATE CHALLENGES

• How to market and sell the unique, and in some cases, unrelated services FVO offers
• Position FVO properly in both the non-profit and for-profit sectors
• Raise awareness of FVO’s 5 different divisions

KEY STRATEGIES & TACTICS
Build a brand identity, create a multifaceted website, and develop and execute a marketing plan from the bottom up.

• Develop a brand and positioning strategy
• Name new service line (FVO Solutions)
• Develop tagline
• Develop a new corporate identity for FVO Solutions
• Sales presentations and brochures
• Staffing services brochures
• Multiple direct mail campaigns
• Design building and vehicle signage
• Complete website design

RESULTS

• With the collaboration and approval of the FVO Advisory Board and executive team, QM created FVO Solutions, a separate service line of the Foothill Vocational Opportunities.
• This new services line would house the 5 unique services
• FVO Solutions website launched
• Engaging direct mail campaigns have generated positive leads while also raising brand awareness